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  • Fiat 500 Video: Beautiful

    http://youtu.be/w8jbQBkcBuE

    Here is the first Fiat ad produced for the US since 1984. It was a teaser ad used at the LA Auto Show launch of the Fiat 500. The ad was never widely promoted and disappeared for a while off of the Internet. It is here for you to enjoy.


    Used with permission
    Comments 5 Comments
    1. EugeneS's Avatar
      EugeneS -
      Quote Originally Posted by Fiat500USA View Post
      Thank you! I love this clip, especially because my Fiat will be exactly the same as in the video!
    1. cmj912's Avatar
      cmj912 -
      Quote Originally Posted by EugeneS View Post
      Thank you! I love this clip, especially because my Fiat will be exactly the same as in the video!
      This is a great ad. I wish I'd seen it before...

      I think they should have used this, truncated, as a commercial as well as a shortened version of "get ready"...

      Not that I don't like the new commercials, they're just less - I dunno - splashy. I saw the commercial last night on TV with a group of friends (TNT during Pirates of the Caribbean) and they were all pointing and yelling "There's your CAR!!!".

      The enthusiasm people who like the car have for it is really fantastic.
    1. Chris's Avatar
      Chris -
      LOVE THAT!!! Much better than the current commercials. One of my fav tunes, too.
    1. Noz's Avatar
      Noz -
      While it's a nice ad, the irony of the huge amount of traffic at the start AND a car add promoting buying even more cars....hmmm...it just doesn't help much as far as the overall cause to use less and pollute less does it.
    1. Fiat500USA's Avatar
      Fiat500USA -
      Quote Originally Posted by Noz View Post
      While it's a nice ad, the irony of the huge amount of traffic at the start AND a car add promoting buying even more cars....hmmm...it just doesn't help much as far as the overall cause to use less and pollute less does it.
      The "greenest" car company in Europe is trying to sell an efficiently designed and sized car here in America. I see it helping the "cause". Fiat has done their part for 100 or so years. The world would be a lot better if there were more Fiat Group Autos on the road (Fiat, Lancia, Alfa Romeo plus some Maserati and Ferrari cars thrown in there )
  • Fiat 500 in America

  • Fiat 500 on Dateline Detroit

  • Abarth!