Emblems

[smark]

The 2021 Logo beyond, will just be the simple clean Fiat logo font.





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[Rocco Reviews...]

The 2021 Logo beyond, will just be the simple clean Fiat logo font.





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It is, very clean looking. My favorite, is the one from 1999-2006. The Trepiuno (500 Concept) looked really good, with the blue color. I feel like, they could've stuck with it, for a bit longer as it looked good, on some of their cars (Panda, Seicento, Croma, Multipla II, Sedici, Idea, Ducato, etc).

[map]

The 2021 Logo beyond, will just be the simple clean Fiat logo font.

The new logos have a certain elegance about them, both the ones on our cars and the 2021 emblem. I especially like the rear emblem on the 500e. It spells 500, but the base lights up, so it looks like 5oe, if pictures are correct.

I think my favorite affordable emblem was on the 1967 to 1976. I have an aluminum round from an X1/9, but the 124 Spider's red with gold circlet was classy.

I have 2 of those from the same car. (These are online photos.) The ones on the left have a background like the current 500, transparent red with "bumps". The second from the same car is red with those little circles like the blue one. I've placed a bid on the blue with circles... not sure what it was on originally. (It says 1976 Spider, but not the US model I'm sure.)
Attachment 37414

I recently received script Жигули (Zhiguli in cyrillic) a Russian adaptation of the 124 sedan. It's a VAZ Zhiguli, built in Ukraine in 1973. Russia set up VAZ in the late 60's using the Fiat 124 and Fiat's help. They rejected the Fiat and had them redesign the car to be more rugged. Known as a Lada for export.

[smark]

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As a graphic designer, I really like this simple emblem logo.

[Fiat500USA]

Probably my favorite is the round emblems with the bronze laurels with red background. On both the two early 1970s Spiders I've owned the silver badge wreaths tarnished to a bronze like color. Below you can just see where the emblem was mounted on those years.

[Fiat500USA]

This is the hood badge on my '73 124 Sport Coupe. The third generation coupes had this large 72mm emblems unlike the smaller 58mm emblems used during the 60s and 70s.





Unfortunately for me, these badges are rare and comparatively expensive in the $100 range.

[map]

I love how the bronze emblem has aged. It looks almost like wood. These are my 3. I'm considering cleaning them, but am undecided.
Attachment 37473

Most of the later models are marked Lorioli Milano on the back. (The 1920's are stamped Johnson Milano.)

The 2 bronze emblems are from the same car, he said a 1967 in 2 messages, 1976 in the post. The one on the right is Lorioli, the one on the left is unmarked so probably an aftermarket. (It has the small circles instead of bumps.) The top one is supposed to be from an X1/9 and is terribly faded, but was made by Bomisa Milano. It attached to the car with a pair of T pins, instead of the normal "screw" attachment.

Back in the 70's I saw a 124 Spider with the gold ringed emblems instead of brass. I was never sure if it was a special edition Fiat, or if someone added them later. The one I'd really like to find is the El Nasr 131. It's almost unobtainable and supposed to be the most beautiful of the laurel emblems.

[Fiat500USA]

I love how the bronze emblem has aged. It looks almost like wood. These are my 3. I'm considering cleaning them, but am undecided.
Attachment 37473

Most of the later models are marked Lorioli Milano on the back. (The 1920's are stamped Johnson Milano.)

The 2 bronze emblems are from the same car, he said a 1967 in 2 messages, 1976 in the post. The one on the right is Lorioli, the one on the left is unmarked so probably an aftermarket. (It has the small circles instead of bumps.) The top one is supposed to be from an X1/9 and is terribly faded, but was made by Bomisa Milano. It attached to the car with a pair of T pins, instead of the normal "screw" attachment.

Back in the 70's I saw a 124 Spider with the gold ringed emblems instead of brass. I was never sure if it was a special edition Fiat, or if someone added them later. The one I'd really like to find is the El Nasr 131. It's almost unobtainable and supposed to be the most beautiful of the laurel emblems.

Hmm.. I'm not familiar with the El Nasr Fiat emblem. Sounds cool.

I can't remember what happens to the bronze looking wreath if you polish it. I wish my friend who recently passed away was around because he would know all about these emblems and what came on what car. He was one of the most knowledgeable Fiat guys in the country and even Al Cosentino would call him up for info and advice.

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The El Nasr emblem is similar, but highly decorated. I won't have one in my collection as, in good condition, they are very rare.

These are recent arrivals. The SEAT is the Spanish version of your emblem. It is a coppery bronze color, but photos make it look darker. The blue is the same large size but all plastic and attached w/ a bolt/nut and the plating is now on the outside of the wreath. I have a similar one, originally affixed with tape to their delivery vans. The silver wreath (coated inside) would break down on those. The center logo is fine but the wreath is now clear. The others are the 125p (Polski built, rear badge), Tofas (1976 Tofas Murat grille), and 1983 Zastava 1100 (rear pillar).

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This logo is not uncommon... except for how this one came into my collection. A micro car collector had a house that was built in 1947... a 15 minute drive from my home. Sometime (I assume in the 60's) he enclosed the garage walls. During a remodel (insulation and sheet rock) of the garage, this emblem was discovered hiding behind 50 yo sheet rock. These are soft aluminum, attached on the (rear) engine lid, so finding originals in good condition is tricky. Bomisa Milano made a lot of buttons and medals but I think only 2 Fiat emblems. (They also made emblems for some of the higher priced Italian cars of the 60's.)

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As you say, Chris, too much info on these old cars is lost forever. What's online is 2nd/3rd hand and sometimes misleading.