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Thread: Fiat Brand Sales Q1 2020

  1. #1
    Amministratore Fiat500USA's Avatar
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    Fiat Brand Sales Q1 2020



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    Fiat brand sales for the first quarter of 2020 show a 49 percent decline compared to the same period last year. The Fiat 124 Spider is the top selling model this year, followed by 500 hatch and Cabrio models. Next were the 500X crossover and 500L MPV models in order.Discuss of the most popular Fiat Forum in AmericaThe iconic 500 hatch and Cabrio models were traditionally Fiat's

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    Moderator map's Avatar
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    At the same time, US sales were strong the first 2 months, then dropped in March (likely when dealers were hit hard by the shutdown). Overall US Fiat sales are down 10% for the quarter, the remaining 500's going quickly. FCA has implemented their ORE program, their online purchasing plan, which they hope will bridge the gap. Personal note, I don't expect it will help as buyers "hunker down". Large investment sales are strongly affected by economic uncertainty. Other companies are expected to report a drop of 36 to 50% in March's one-month sales compared to last year.

    It was noted that RAM PU sales rose 7%, and all FCA's largest vehicles saw an increase for the quarter. This is probably due to lower fuel costs predictions in Jan/Feb.

    https://finance.yahoo.com/news/fca-u...131500165.html

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    Senior Member HalfPint's Avatar
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    Sadly, low fuel prices will kill off whatever interest the American public might have had in fuel efficient cars.
    Completely stock 2016 500 Abarth, Rhino & Nero,
    2017 Jeep Renegade 1.4 Turbo, Anvil & Black
    2016 Ford Fiesta ST

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    That's certainly true, but the countervailing effect might be the economic downturn. Fiat is a low price brand. Its down to two models that list for maybe $22-25k. People who otherwise wouldn't have considered the brand because they weren't interested in saving money on fuel or buying a less expensive car might give them a try. For the last few years of low sales I've looked at a Fiat as a sort of insurance policy for FCA and its dealers in the event of high fuel prices or economic downturn.

    I like small cars no matter what, but I realize that most Americans buy them only if they feel they have to buy them.

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    Fuel prices here, is a buck 85 now. Love it. Too bad, you can go anywhere.

    Unless Fiat offers anything new models here. The brand is pretty much history. Sad but true.

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    Saw an ad for the 500X on a local tv station- who woulda thunk it? It even superimposed two local dealers names and contact info at the end of the ad. It's about time. Too bad the 500 is discontinued - imho it's the perfect car for times like these. I think the remaining inventory should sell out fairly quick.

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    Senior Member panther76's Avatar
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    Quote Originally Posted by HalfPint View Post
    Sadly, low fuel prices will kill off whatever interest the American public might have had in fuel efficient cars.
    Fiat isnt being hurt by fuel prices being low because they dont sell any real fuel efficient cars here anyway.

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    Senior Member HalfPint's Avatar
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    Quote Originally Posted by panther76 View Post
    Fiat isnt being hurt by fuel prices being low because they dont sell any real fuel efficient cars here anyway.
    Well, not since the 500 was discontinued. But compared to full size 4-door pickups the stuff they still have is pretty efficient. Still, Americans want big vehicles, as big as they can afford.
    Completely stock 2016 500 Abarth, Rhino & Nero,
    2017 Jeep Renegade 1.4 Turbo, Anvil & Black
    2016 Ford Fiesta ST

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    Amministratore Fiat500USA's Avatar
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    The 500 could get great gas mileage if someone wanted to drive for fuel economy. And unlike some other brands that "hyped" their mileage, the 500 could actually get or even beat the mileage numbers on the window sticker. The FCA engineers rolled their eyes when I discussed how some of the other cars had really high mileage claims. They knew it was BS. Eventually some of these cars with the inflated mileage figures got busted.

    Real world 99% rural commute :



    Quote Originally Posted by Fiat500USA View Post
    The 500 was not envisioned to be a fuel economy champion or even a mainstream high volume model. It is a niche, lifestyle car that is about fun. Penny pinchers and econobox buyers are not the target audience, which many Americans can't get their head around. The people who realize that and "get it" are the ones that are the happiest because there is nothing really like it in its marketplace. The closet thing is a MINI, but that's more money and can be argued being more mainstream and commonplace.

    The 500X was supposed to be the volume and more mainstream car. It's claim to fame is that it does all the stuff a CUV does, but you get European and specifically Italian style and driving characteristics, so it is classier than a common Korean/Japanese./ humdrum car. Why they failed to capitalize on that is another story,
    Quote Originally Posted by Fiat500USA View Post
    Most Americans would probably be shocked to hear that the 500 was not developed to be an economy king (this is direct from the Fiat execs who flew me in to San Diego to check out the car in Jan 2011). Fiat USA's goal was to make a fun to drive car. After the first regime change, they changed the final drive ratios on Pop and Lounge models to help boost the mileage which took some of the edge off the performance in those models. The Sports kept the same gearing, and they also offered the Turbo, so that took care of those who were biased towards performance.

    http://www.fiat500usa.com/2012/09/20...e-vehicle.html

    I believe they still could have decent sales if the car was marketed as the cool lifestyle car it really is. While gas prices go up and down, coolness is always in style. Hard to believe they just dropped the ball in marketing this badly.
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    Senior Member HalfPint's Avatar
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    I use my Abarth for a daily driver (or I did until recently), and consistently got 32mpg in back road driving - on winter fuel. That would go up in summertime. For a car as entertaining as this that’s very decent.
    Completely stock 2016 500 Abarth, Rhino & Nero,
    2017 Jeep Renegade 1.4 Turbo, Anvil & Black
    2016 Ford Fiesta ST

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