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Thread: 2020 Fiat 500X Sport at the LA Auto Show

  1. #21
    Amministratore Fiat500USA's Avatar
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    Quote Originally Posted by map View Post
    I find Fiat pricing confusing. There must be a lot of markup (for the dealer) on some models. Even in the same dealer chain, the pricing can vary by thousands. Locally the 2019 500X is discounted $2K. For an additional savings of $5500 to $7500, it might be worth taking a flight. Of course, I'd have to check how many hidden fees a dealer tacks on, first.

    Last December I paid $1200 less than the local dealer's price, by purchasing 210 miles South (same dealer chain). 45 miles North, they sold for $5K more than my price. I thought it worth a one day road trip to save that much.
    There is very little markup on the cars. The discounts come from rebates (which we all know about) plus dealer incentives being passed onto consumers. For example, when a dealer sells a certain number of cars (sales goal), they sometimes get a credit or "coupon". Then they may take these coupons and stack and apply them towards a car to lower the price to make a deal or to advertise a deep discount to bring people in. These credits or coupons are limited and sometimes they'll use up all the credits that month to make deals or the incentive programs change, etc. and they can't offer a similar huge discount on another car.

    You can see the dealer cost on sites like Edmunds, etc. Dealers may even blow out the car at dead cost, near it or even below if the car is on the lot a long time. That's the only way to sell cars a year or two model years older than a brand new one sitting next to them on the lot.

    The thing with these credits is they are there to help keep the lights on and keep the dealership open. Buying a car at a rock bottom deal is cool, but there is a downside and that maybe one tech, no loaners and no staff to help when you need it. Sadly, when some rogue dealers started deep discounting the cars like a typical American car dealership, the cars became seen as distressed merchandise and others had to follow. That contributed to us losing some great standalone Fiat dealers.

    Originally, the concept was going to be we all paid one fair price and you got a great dealership experience. More like a typical European car buying experiences where people prioritize service, technical merits and lifestyle aspects of a specialized car and not just getting a huge rebate like on a minivan. That ship seems to have sailed...
    Last edited by Fiat500USA; 12-11-2019 at 12:07 AM. Reason: fixed spelling and weird grammar;)
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