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Fiat Brand Sales for June 2019
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    Amministratore Fiat500USA's Avatar
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    Fiat Brand Sales for June 2019



    Fiat500USA.com
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    Fiat brand sales for June 2019 totaled 933 units, a 38% decline compared to the same month last year. Fiat sales totals have been consistently hovering around the 900 - 1000 units mark for the past few months.The 500L MPV enjoyed a 30 % sales increase in June compared to May. The 500L was updated and received a mild restyling for 2018 and sales of the model have recently been on the rise...

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    One can also see near-live sales counts for all major brands here:

    https://www.usdebtclock.org/auto-sales.html

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    Senior Member smark's Avatar
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    https://www.usdebtclock.org/auto-sales.html

    The 124, is Fiats top selling model last June. It’s surprising, that Mini car sales number Are still doing that well. Not stellar. For a small $$$$ niche car. Basically a small BMW, being offered.

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    Quote Originally Posted by smark View Post
    The 124, is Fiats top selling model last June. It’s surprising, that Mini car sales number Are still doing that well. Not stellar. For a small $$$$ niche car. Basically a small BMW, being offered.
    When BMW/Mini introduced their much larger Countryman models, I thought they were headed for disaster. I was totally wrong, because they timed the introduction of the larger Mini's exactly when consumer interest for small sub compact cars hit bottom.

    The strange thing about it, is Mini developed the USA following that Fiat tried to do, but totally failed at. I chock a big portion of the Fiat relaunch marketing failure to FCA not spending enough in marketing, and with the WRONG advertising agency delivering a cryptic message.

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    Quote Originally Posted by KellyfromVA View Post
    When BMW/Mini introduced their much larger Countryman models, I thought they were headed for disaster. I was totally wrong, because they timed the introduction of the larger Mini's exactly when consumer interest for small sub compact cars hit bottom.

    The strange thing about it, is Mini developed the USA following that Fiat tried to do, but totally failed at. I chock a big portion of the Fiat relaunch marketing failure to FCA not spending enough in marketing, and with the WRONG advertising agency delivering a cryptic message.

    Agreed^^
    When I grow up, I want to be a Ferrari!

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    Oddly enough I'm seeing more and more Fiats on the road every day.


    2012 Pop Cabrio (Lil Blue/Poco Blu) 2013 Abarth Cabrio (Poco Ribelle) 1980 Spider Pininfarina 2000 (Money Pit)

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    Quote Originally Posted by KellyfromVA View Post
    When BMW/Mini introduced their much larger Countryman models, I thought they were headed for disaster. I was totally wrong, because they timed the introduction of the larger Mini's exactly when consumer interest for small sub compact cars hit bottom.

    The strange thing about it, is Mini developed the USA following that Fiat tried to do, but totally failed at. I chock a big portion of the Fiat relaunch marketing failure to FCA not spending enough in marketing, and with the WRONG advertising agency delivering a cryptic message.
    I'd agree. FIAT's traditional media advertising has been reduced to almost nothing and imho far too much of what there was treated the 500 as a mere fashion accessory. Sure, the 500 has style but it is also a car of many virtues .... affordable, comfortable, economical to operate, easy to park and fun to drive and the advertising should reflect that. I'm old enough to remember Doyle, Dane and Bernbach's (VW's advertising agency) great VW print ads from the 1960's. FCA could or should learn a thing or two from that. In a time when the average transaction price on a new vehicle is over $37,000, there's a place for a vehicle that costs half of that.





    VW did all this on a shoestring- it's U.S. annual advertising budget at the time (about 1960) was only $800,000, roughly $6,836,000 in today's money and a drop in the bucket when you consider one 30 second SuperBowl ad costs more than $5,000,000. And VW's ad campaign worked ... they couldn't make them fast enough. Dad ended up buying a Renault Dauphine because the VW dealer had nothing to offer but a waiting list.
    Last edited by rustbucket; 07-14-2019 at 03:32 AM. Reason: Old age

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    The frustrating thing is; for what they probably paid crazy Charlie Sheen to appear in one TV spot, they could have built a much more effective long term ad campaign. And the skinny, creepy 'dirty old man' Santa?? What the??

    The Alfa Romeo campaign is better, but it still doesn't contain a bottom line or catch phrase. It's simple really: In three words, why would I want one of your vehicles?

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    Quote Originally Posted by KellyfromVA View Post
    The frustrating thing is; for what they probably paid crazy Charlie Sheen to appear in one TV spot, they could have built a much more effective long term ad campaign. And the skinny, creepy 'dirty old man' Santa?? What the??

    The Alfa Romeo campaign is better, but it still doesn't contain a bottom line or catch phrase. It's simple really: In three words, why would I want one of your vehicles?
    With music, the 3 words are in a sentence: 'And she'll have fun, fun, fun, when her daddy takes the T-bird awaaaaaay..'

    I could make a whole ad campaign based on that song in several different scenarios. C'mon Fiat, do it!
    Last edited by flyboy2160; 07-17-2019 at 01:39 AM.

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    Great idea and I could see that ad. Daughter excited shopping for her college car. They look at the competition and dad gasps at the sticker. Last scene, she squeals as she motors away in her new 500. Dad shakes the salesman's hand, "Thanks, Bill"... then fires up his new Abarth.

    Your theme: Dad grounds the daughter, she gets mad and storms out. Next scene, she's cruising in a 500C, top down, with a couple friends, switches on the radio. <cue music>

    The 500's sold in Oregon are too somber. Our VW dealer (late 60's) sold at double the cost 120 miles away... by painting them in bright colors. This car is supposed to be fun.

    Which ad had creepy Santa? I think I missed that one.
    Last edited by map; 07-18-2019 at 10:00 PM.

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