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Thread: Fiat Sales for July 2018

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    Fiat Sales for July 2018



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    Fiat sales are in for July and show Fiat sold a total of 1,240 cars in the US last month. This compares to 2,244 vehicles sold in July 2017 making for a 45 percent decline. All models posted losses compared to the same month last year including the 500L which had been enjoying a sales renaissance beginning last September. While sales of the 500L were down 37 percent last month, sales of this

    Read about it here...

    abarth500forum.com fiat124spiderforum.com fiat500lusaforum.com fiat500xforum.com

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    I think part of the low sales has to be due to the slow arrival of the new all turbo 500s, but even more Americans don't want small fun cars, they want their big SUVs and trucks.
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    The only thing that surprises me about the numbers is the 500L and 500X not moving better. They check so many boxes.

    I've posted it before and I'll post it again here. CUVs and SUVs are taking over the hatchback market. It makes sense as they do more. FIAT offers two entries in that space, but they have competitors like Subaru crushing them with one vehicle. How? Why? I'm not certain, but delayed releases and Stop Sales didn't help. It slows down the process and, in some minds, adds cred for the haters.

    Small hatchbacks are still selling (Golf, Fit, etc.). Tiny hatchbacks are not selling as well, and most automakers are pulling them from our market and/or replacing them with tiny CUVs. It just further convinces me this is not just a passing trend... people want their hatchbacks to do more. It's an evolution of sorts, and it explains why the standard 500 is selling below the Elle and X now.
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    Quote Originally Posted by Amacento View Post
    I've posted it before and I'll post it again here. CUVs and SUVs are taking over the hatchback market. It makes sense as they do more. FIAT offers two entries in that space, but they have competitors like Subaru crushing them with one vehicle. How? Why? I'm not certain
    The answer is obvious, yet everytime it's given, the passionate Fiat aficionado refuses the explanation. We refuse it because we are so passionate that we cannot approach it objectively. Yet the clues are all around us, in fact, probably living next door on both sides of us.

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    The only thing that surprises me about the numbers is the 500L and 500X not moving better. They check so many boxes.

    FIAT isn't even on the radar screen for most people . I can't think of the last time I saw a FIAT ad- there seems to be almost no promotion at all, nationally or local. You won't buy what you don't know exists. I've had my 500 Sport 4+ years and I can't recall brand awareness ever being this low. Doesn't have to be (expensive) tv ads to raise that brand awareness- a clerk at a store I frequent saw a 500X on display at a county fair (the one and only FIAT there)- he loved it. FCA has got to think outside the box.
    Last edited by rustbucket; 08-09-2018 at 08:05 PM.

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    Quote Originally Posted by Amacento View Post
    …. and it explains why the standard 500 is selling below the Elle and X now.
    Think you nailed as to where the market is headed but in the case of the 500 having no new inventory for half a year, that's a killer.

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    Senior Member Amacento's Avatar
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    Quote Originally Posted by Mangavideo View Post
    The answer is obvious, yet everytime it's given, the passionate Fiat aficionado refuses the explanation. We refuse it because we are so passionate that we cannot approach it objectively. Yet the clues are all around us, in fact, probably living next door on both sides of us.
    Drivers tired of the over-styling of many Japanese automakers are migrating to European brands. There are 3 obvious (to me) reasons the Elle and X aren't doing better, but I'm not sure those reasons are obvious to most consumers.

    1) The Stop Sale for the 500L... that was years ago. Reliability after that event slowly improved. Slowly.

    2) The lack of an AWD/4WD option for the Elle. That one is obvious and I know it's legit as I'm worked as a brand ambassador and heard the comments at shows.

    3) Resale value. Now, I don't know how many people actually buy/don't buy a car on that criteria.

    I see no other people would go another way. The 500X is a pass, for me, due to the resale value of other FIATs I've owned. 'Styling & Performance are competitive.
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    Quote Originally Posted by rustbucket View Post
    Think you nailed as to where the market is headed but in the case of the 500 having no new inventory for half a year, that's a killer.
    True, but I really don't think availability would make much more of a difference. That stated, FCAUSA has consistently shot themselves in the foot. They're strategies are too late, too shortsighted or too weak sauce for the long haul. That let's the designers and engineers down. That also discourages dealers from vigorous local promotion of vehicles as you pointed out. 'Too bad.
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    2) The lack of an AWD/4WD option for the Elle. That one is obvious and I know it's legit as I'm worked as a brand ambassador and heard the comments at shows.

    Spot on- if the Elle had AWD there's a better than good chance one would sitting in the space now occupied by a Honda CR-V in our garage. Mrs. rustbucket was impressed by the space and comfort but the lack of AWD made it a no-go considering her 90 mile daily roundtrip commute and MN/WI winters. In many ways she is FIAT's target market- smart and willing to drive not so mainstream vehicles. When we married almost 16 years ago she was driving a Geo Tracker (4wd) and had previously owned 2(!) Le Cars, a Civic, and a Honda 750 automatic bike. She's one of many who want more than a Camry.
    Last edited by rustbucket; 08-12-2018 at 01:31 AM.

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    Quote Originally Posted by rustbucket View Post
    Spot on- if the Elle had AWD there's a better than good chance one would sitting in the space now occupied by a Honda CR-V in our garage. Mrs. rustbucket was impressed by the space and comfort but the lack of AWD made it a no-go considering her 90 mile daily roundtrip commute and MN/WI winters. In many ways she is FIAT's target market- smart and willing to drive not so mainstream vehicles. When we married almost 16 years ago she was driving a Geo Tracker (4wd) and had previously owned 2(!) Le Cars, a Civic, and a Honda 750 automatic bike. She's one of many who want more than a Camry.
    There it is.

    You know FIAT still has work to do when enthusiasts opt for another brand. Most of us could ignore resale value for an AWD/4WD Panda, but FCAUSA only offers a FWD Elle and the 500X on our shores. Many of us end up going with one of the Japanese automakers when we need a bit more than the 124 and 500 offers. It's not a sin, but it is unfortunate for FIAT. It would be better if they could draw the common consumer as well as they do the enthusiast.

    Still... no one makes good looking B-spec/A segment cars like FCA does.
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