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Thread: Fiat 2017 North American Sales Total 41,329

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    Amministratore Fiat500USA's Avatar
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    Fiat 2017 North American Sales Total 41,329



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    Fiat sales in North America (USA, Mexico, and Canada) reached a total of 41,329 units in 2017 compared to the 44,460 sold the previous year. Sales last year of 500, 500X and 500L models in the US and Mexico were down, with just the 124 Spider showing an increase mainly due to the car being introduced halfway through 2016. In Canada, 500X and Spider sales were up for the year.

    Read about it here...

    *Correction 1/24/17: I originally reported that Fiat 500 production for the NAFTA market ended in Toluca, Mexico last year to make way for truck production. This was incorrect.

    abarth500forum.com fiat124spiderforum.com fiat500lusaforum.com fiat500xforum.com

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    Robert Nixon's Avatar
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    For me the bottom line is that the US just continues to not like small cars.
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    I think people like fiat, but like my wife they should really make bigger cars. If they had bigger cars sales should increase. But all things considered they are doing good. Well I read that large trucks and suvs are increasing. Imagine if Fiat made a suv or a 500X the size as my QX56 �� people might be ��. What do you guys think ��?

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    Senior Member Amacento's Avatar
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    Quote Originally Posted by Robert Nixon View Post
    For me the bottom line is that the US just continues to not like small cars.
    Small car sales in the US and abroad are down, but CUV sales are up. Honda sold almost 50k units of the Fit. That car has the dimensions, but not the low power and emissions, to qualify as a Kei Car in Japan. The HR-V is built on the Fit Global platform, is designed to look like a 2/3dr and sold 94k units. Those two small cars alone crush the entire Fiat range by more than doubling the numbers. We, the faithful, can no longer use the US bias against small cars as the reason USAmericans aren't buying Fiats in larger numbers. The dealer network is set up to allow CDJR vendors to sell Fiats... we cannot fairly continue to cite the lack of dealers as a reasonable excuse.

    Honda set up shop in the US in the late '50s-early '60s. Honda-Acura combined have 1200 dealers around the country.

    Fiat set up shop in the US several times... much earlier than the 1950s. CDJR-Fiat combined have over 3000 dealers around the country.

    US drivers aren't the primary challenge. Real numbers.
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    I'm just going to have to disagree, here's one data point from the NY Times:

    "In December, passenger cars made up just one-third of the market. “In 2012, cars were over 50 percent,” said Ms. Caldwell, the Edmunds analyst. “That’s a big shift in a short period of time.’’

    The Honda America website says they started selling cars here in Hawaii in 1969 and the mainland in 1970, they were only selling motorcycles from 59-69.
    2013 Rosso Abarth with 61K miles, Koni yellow shocks, Madness springs, Neu-f rear sway bar, EBC Yellowstuff brake pads, DOT4 brake fluid, K&N air filter, autocross 17 inch Ciao Milano wheels with Bridgestone Potenza RE71R, daily wheels stock 16 inch Dunlop DZ102. 2017 1st place HS Tidewater Sports Car Club: 2016-2015 1st Place TSCC GS class; 2014-2013: 2nd place in SCCA South Carolina Region G Stock.
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    Enthusiastically Slow Lifetime Member Ando's Avatar
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    I think it's also worth noting that while *most* CJDR dealers can sell FIATs I don't get the feeling that they have much incentive to. The CJDR dealers I see wihle driving around the metro area have not added a FIAT badge to their signs, nor do they have a FIAT anywhere near their showfloor. Go to trade shows and these same dealers forget to bring any FIAT products along. I'm not sure I blame them, if I had a paycheck depending on sales and access to Jeep, I'd sell the damn Jeeps... Well, technically the Jeeps sell themselves I think.

    That's my experience in Minnesota, but I am only one person, in one place. I am curious what others have observed elsewhere.
    Last edited by Ando; 01-05-2018 at 06:17 PM.

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    CDJR-Fiat combined have over 3000 dealers around the country.
    I'd disagree; an Automotive News story from a year ago said, "FCA has about 2,500 U.S. dealerships that sell Chrysler, Jeep, Dodge and Ram vehicles." Add to that the stand alone FIAT studios and we're still well short of 3000. When I bought my '13 Sport four years ago this month there was exactly one dealer within an hour's drive; now there are five ... I'd call that progress. More dealers will help but the real problem is as Robert Nixon noted- the market has turned upside down; passenger cars have taken a huge hit and small cars the biggest hit of all. Ford's Fiesta will disappear from the U.S. market and Focus production is rumored to be headed to China. Trucks and SUV's (Ram and Jeep) are where the market is at and where the big profits are. Like it or not, that is where the vast majority of resources go. FIAT can certainly survive and needs to- the market can just as easily flip back around and its contribution to CAFE shouldn't be underestimated but the much lower profitability of small cars ensures that FIAT will never have the kind of resources devoted to it that Ram and Jeep get.

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    What's amazing is that FCA withdrew the DART and 200 after sinking a huge amount of money into them and swiftly denoucing them as failures. But FIAT is allowed to plod along with just a dusting of sales. Maybe the argument is that most of the investment for FIAT models is covered by European markets? Either way, it can't be good.

    That said, we have two Fiats and enjoy them both.
    Last edited by akcapfiat; 01-05-2018 at 07:52 PM.

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    I gotta agree with Ando.When your in a CDJR store there doesn't seem to be much excitement to the Fiats.They like to talk aboutg the Hellcats and trucks.But rarely have I seen a salesperson get in that excited zone we all get into.
    But maybe it's just my imagination.
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    Senior Member Amacento's Avatar
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    Quote Originally Posted by Robert Nixon View Post
    I'm just going to have to disagree, here's one data point from the NY Times:

    "In December, passenger cars made up just one-third of the market. “In 2012, cars were over 50 percent,” said Ms. Caldwell, the Edmunds analyst. “That’s a big shift in a short period of time.’’

    The Honda America website says they started selling cars here in Hawaii in 1969 and the mainland in 1970, they were only selling motorcycles from 59-69.
    I don't understand with what you're disagreeing. I stated ALL SMALL CAR SALES ARE DOWN and provided two examples of small car models, from Honda, with sales numbers that crush those of the entire Fiat range. You didn't provide any info that contends those facts.

    Yes. The very first Honda shop was a motorcycle shop. Yes. The first Fiat shop was an automobile shop. Yes. Fiat presence in the US predates Honda. Yes. Small Hondas still outsell small Fiats. One more fact. Honda is the first Japanese automaker to set up factories in North America.

    There is good reason I make comparisons between Fiat Honda. Both companies; had their start with and are still heavily involved in Motorsports, were founded by men with a global vision in a time companies didn't go global, are among the very most innovative in the world and both had the nerve to cross the water that separated them from "the New World", are small cars specialists, are also heavily involved in the industrial sector.

    Quote Originally Posted by rustbucket View Post
    I'd disagree; an Automotive News story from a year ago said, "FCA has about 2,500 U.S. dealerships that sell Chrysler, Jeep, Dodge and Ram vehicles." Add to that the stand alone FIAT studios and we're still well short of 3000. When I bought my '13 Sport four years ago this month there was exactly one dealer within an hour's drive; now there are five ... I'd call that progress. More dealers will help but the real problem is as Robert Nixon noted- the market has turned upside down; passenger cars have taken a huge hit and small cars the biggest hit of all. Ford's Fiesta will disappear from the U.S. market and Focus production is rumored to be headed to China. Trucks and SUV's (Ram and Jeep) are where the market is at and where the big profits are. Like it or not, that is where the vast majority of resources go. FIAT can certainly survive and needs to- the market can just as easily flip back around and its contribution to CAFE shouldn't be underestimated but the much lower profitability of small cars ensures that FIAT will never have the kind of resources devoted to it that Ram and Jeep get.
    Again... I don't understand where the disconnect is. Let's presume, for the sake of argument, FCA has a total of 2600 dealerships (not counting Maserati & Alfa Romeo).

    2600 FCA > 1200 AHMC (keep in mind some Honda dealers only sell motorcycles and scooters). Right?

    The true challenge with the small 500 is the EU and NA versions are separate platforms. That means one shares architecture with 2-3 other cars while the other has a dedicated LIMITED architecture. The 500L and the 500X have much less sales numbers pressure on them as they are built on a platform shared with many other vehicles. They are the correct size for the NA market. There is no brass tax reason they aren't selling better. I can only reason it is the Stop Sales kicked up the "Fix It Again Tony" dust and CDJR dealers don't care about the low profit margin 500 and the 500L/500X combo requires they actually work at selling them. FCA originally didn't let them carry these cars and only turned to them to save their proverbial bacon. It's a mess and I have no idea how that is fixed.

    FCAUSA could always try to fit Fiat and Abarth into successful Maserati-Alfa Romeo dealers. But it's likely WAY TOO LATE for that approach.
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