Fiat500USA.com Has Just Posted the Following:
The Fiat display at the 2017 Geneva Motor Show celebrated the 60th anniversary of the Fiat 500 and highlighted the latest special editions of the Fiat brand.Fiat 500 60th AnniversaryThis year marks the 60th anniversary of the debut of the Nuova Fiat 500 on July 4, 1957. To commemorate that event, Fiat has introduced a 60th-anniversary special edition. Available as a convertible, the Fiat
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Thanks for the story on Geneva! Seeing the models that sell in Europe but not the US always gets my attention! The 124 Spider with the luggage rack, the Dakar Rally Panda, and the funky pickup FIAT would be so cool to drive here, but it would probably be a big risk to bring them to North America.
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Thanks for summarizing some of FIAT's showing at the event. All the EU changes make perfect sense for further delineating between trim levels and, in doing so, adding value to each.
I would also love to see all the other models Fiat has in Europe (and beyond). I was surprised that the Fiat Fullback is just a tad larger than the Ford Ranger. You have to think, though, if Ford can't sell a small pickup how could Fiat?
I want it! But why is the U.S. being deprived of this Must-Have? I don't get Fiat's business strategy.
And why do Europeans and other markets outside the U.S. have so many more Fiat 500 choices than do Americans? Fiat diddles my pleasure zones with all sorts of cool Cinquecento designs and varieties . . . which are unavailable at my local dealers. It's like going into a Baskin-Robbins ice cream shop touting 31 flavors, and finding only chocolate, strawberry, and vanilla are served.
I think there's a lesson for FCA in the Ranger's story. The 500 may be "evergreen" but it will not remain that way without updates and I think FCA gets that.
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How many travel to attend FIAT FreakOut, FIAT On The Dragon and other national events? How many people purchased the few special editions we have enjoyed? How many people purchased any of the three options in the FIAT 500 family? How many USAmericans react favorably to the small car market on the long term? Europe and Asia earn the options they enjoy with their checkbooks. "Money talks" and all that jazz.
Understood, and I don't disagree with your points! Too many Americans still have the "Fix It Again, Tony!" reaction when they hear "Fiat." And too many Americans are hopelessly addicted to large, American gas-guzzlers.
For the record, I love the Fiat 500. But, I am not a car buff; i.e., I don't go to auto expos, buy car magazines, and join car clubs. If not attending Fiat Freakout and other similar events is a punishment for being deprived of the full fleet of Fiat 500s, that's a case of cutting off one's nose to spite one's face, IMO.
I suspect -- strike that! I K-N-O-W! -- more than 560 folks would buy the Sessantesimo. Deliberately limiting one's potential profits, again to me, doesn't make good sense, business-wise.
I just want to know when North America will get the refreshed 500.