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Thread: Automobile Magazine Interviews Reid Bigland (Alfa-Maserati)

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    Automobile Magazine Interviews Reid Bigland (Alfa-Maserati)

    In the latest Automobile magazine (Ford Raptor truck on the cover), there is a one page interview with Bigland, the head of Alfa Romeo and Maserati, as well as Alfa-Maserati for North America. He summarizes their vision of Alfa as being in the $40,000-$70,000 price range, and competing with BMW and Mercedes in that range. Maserati is priced above that, so he sees a clean layout of how these brands fit in the market.

    He didn't say that FIAT has to be priced under Alfa, but I'd say that's the general idea for North America.
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