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Fiat 2016 Sales Total 44,460
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Thread: Fiat 2016 Sales Total 44,460

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    Fiat 2016 Sales Total 44,460

    Fiat500USA.com Has Just Posted the Following:



    Fiat sales in North America (The US, Mexico, and Canada) reached a total of 44,460 units in 2016 compared to the 52,600 sold the previous year. Sales of all models except the 500X crossover were...

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    One other statistics I read today, about 64% of all sales in the US in December were trucks, a record high. This helped push the average price of vehicles sold in the US to just over $35,000.

    In other words, all car sales are pretty much down, FIAT doesn't sell trucks in the US, so the overall FCA company relies on Ram and Jeep a lot too.
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    Quote Originally Posted by Robert Nixon View Post
    One other statistics I read today, about 64% of all sales in the US in December were trucks, a record high. This helped push the average price of vehicles sold in the US to just over $35,000.

    In other words, all car sales are pretty much down, FIAT doesn't sell trucks in the US, so the overall FCA company relies on Ram and Jeep a lot too.
    It's true. Truck sales are up and car sales are down. I'm a car guy so I still have hopes that not everything is going to be a pick-up, crossover or suv, but the way it is going...
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    Think maybe the trend will turn possibly. The elections over and the middle east is going to cut back on oil production I think I read and they say the economy is picked back up. Bet the gas prices go back up. What u think.
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    so the Tc, smart, and yaris are "well known" competitors to the 500? those cars have been floundering for years and are largely irrelevant in the market.
    if the yaris is a competitor, then so are (for example):

    Fit............56,630 (2016 sales U.S. sales)
    Cooper......39,239
    Fiesta.......48,807
    Spark.......35,511
    and one it pains me to even mention, the mirage at 22,226.

    All these car, save the mirage, outsold the entire Fiat lineup.

    The 500 can, and needs do better in 2017 (especially if it is supposedly going to be integrated into more CJDR dealerships). The changes made to the car have not been significant in a long time. Im not even talking about a platform change, but at least a much more efficient auto transmission/engine combo as gas prices seem to be on the rise. Id also love to see a coherent sales and marketing strategy for 2017 (is that wishful thinking?)



    Are buyers, most of which dont consider manual transmissions, really going to be drawn to a tiny car rated at 27/34?
    Last edited by panther76; 01-05-2017 at 07:47 AM.

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    Quote Originally Posted by panther76 View Post
    so the Tc, smart, and yaris are "well known" competitors to the 500? those cars have been floundering for years and are largely irrelevant in the market.
    if the yaris is a competitor, then so are (for example):

    Fit............56,630 (2016 sales U.S. sales)
    Cooper......39,239
    Fiesta.......48,807
    Spark.......35,511
    and one it pains me to even mention, the mirage at 22,226.

    All these car, save the mirage, outsold the entire Fiat lineup.
    Um. No. 44k > 39k and 35K, correct? By the way, MINI sales in the US were down for 2017 (-11%)... after all the revamping/super-sizing... and far short of your 70-75k estimate. How much longer has the brand been in this market and how much money has been poured into it (from BMW sales) to gain more share? They even had the benefit of being a central feature in a major Hollywood release (Pixel)... and The Italian Job remake years ago.

    Chevy Sonic & Spark (domestics) saw a major sales spike in 2016... like 200% for the Spark, but you're not knocking their fleet sales as you normally do for Dodge and Chrysler. I'll simply "call foul" there.

    Quote Originally Posted by panther76 View Post
    The 500 can, and needs do better in 2017 (especially if it is supposedly going to be integrated into more CJDR dealerships). The changes made to the car have not been significant in a long time. Im not even talking about a platform change, but at least a much more efficient auto transmission/engine combo as gas prices seem to be on the rise. Id also love to see a coherent sales and marketing strategy for 2017 (is that wishful thinking?)


    Are buyers, most of which dont consider manual transmissions, really going to be drawn to a tiny car rated at 27/34?
    They need to do better... Yes. The MultiAir/MultiAirII needs to be taken to the next level (of efficiency)... Yes. But they are using a widely used auto-transmission and you know that. Sales & Marketing campaigns have been weak since 2014. I don't know why more money isn't carved out for brand advertising, but I'm seeing more FIATs in USAmerican films and TV commercials. I don't how quickly that translates into more units on the road.
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    Senior Member panther76's Avatar
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    Quote Originally Posted by Amacento View Post
    Um. No. 44k > 39k and 35K, correct?


    .
    Those car sales are listed are U.S. only, so yes they outsold the U.S. Fiat sales, which were at 32,742.

    fleet sales around 20% probably, sure. fleet sales for Fiat, too but im guessing less than that. they still outsell the 500 by a wide margin and would either beat or be close to brand sales.


    I know its a widely used auto transmission. If they insist on continuing with it, then that just leaves upgrading the engine choices. The multiair is great, imo, paired with the manual transmission. Real world results aside, moving forward, I dont think they can have 27/34 on the window sticker of their auto 500's.

    the best marketing would be getting Fiats visible at all the major CJDR dealerships. I thought that was the idea, but ive given up on figuring out their strategy.
    All I know is that the 500 beat the heck out of all those cars (maybe not the cooper, but the 500 is way cheaper) in form and the fun to drive factor.
    Last edited by panther76; 01-05-2017 at 09:19 AM.

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    Quote Originally Posted by panther76 View Post
    Those car sales are listed are U.S. only, so yes they outsold the U.S. Fiat sales, which were at 32,742.

    fleet sales around 20% probably, sure. fleet sales for Fiat, too but im guessing less than that. they still outsell the 500 by a wide margin and would either beat or be close to brand sales.


    I know its a widely used auto transmission. If they insist on continuing with it, then that just leaves upgrading the engine choices. The multiair is great, imo, paired with the manual transmission. Real world results aside, moving forward, I dont think they can have 27/34 on the window sticker of their auto 500's.

    the best marketing would be getting Fiats visible at all the major CJDR dealerships. I thought that was the idea, but ive given up on figuring out their strategy.
    All I know is that the 500 beat the heck out of all those cars (maybe not the cooper, but the 500 is way cheaper) in form and the fun to drive factor.
    1) No. 500 sales were 32.7k. The US FIAT range is 44k. You stated those models beat the entire range... overstatement.

    2) Agreed. The MultiAir & MultiAirII are still great paired with a manual. The next gen needs a focus on what they can pull with autos, but I don't think it's a challenge exclusive to FIAT and 500s.

    3) Agreed.
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    Quote Originally Posted by panther76 View Post
    so the Tc, smart, and yaris are "well known" competitors to the 500? those cars have been floundering for years and are largely irrelevant in the market.
    if the yaris is a competitor, then so are (for example):

    Fit............56,630 (2016 sales U.S. sales)
    Cooper......39,239
    Fiesta.......48,807
    Spark.......35,511
    and one it pains me to even mention, the mirage at 22,226.

    All these car, save the mirage, outsold the entire Fiat lineup.

    The 500 can, and needs do better in 2017 (especially if it is supposedly going to be integrated into more CJDR dealerships). The changes made to the car have not been significant in a long time. Im not even talking about a platform change, but at least a much more efficient auto transmission/engine combo as gas prices seem to be on the rise. Id also love to see a coherent sales and marketing strategy for 2017 (is that wishful thinking?)



    Are buyers, most of which dont consider manual transmissions, really going to be drawn to a tiny car rated at 27/34?
    The Tc, Smart, and Yaris were mentioned because they are very well known to the buying public and many would assume, in at least the case of the Yaris, that it was largely more popular than the 500. Most people don't look at the monthly sales figures of cars. They'll think - "Toyota-Hmm... they are popular." Now they know that the 500 outsells it. The point is to give information, news, or trivia that others will just gloss over - usually in the quest to say what is wrong. It's easy to find fault with everything.

    People have been complaining about 500 sales since the beginning, even when the car outperformed its competition or near competitors.

    Remember in 2011 when Fiat sold 25,161 cars within only 9 months and most of that time with just 30 - 60 dealers and people trashed it even though
    the gold standard MINI sold 24,590 cars in its first year?

    Here are the some figures over the next two:



    Fiat 500 Competitor's Sales Totals for 2013-2012
    Total Sales 2013 Total Sales 2012
    Fiat 500 35,834 43,772
    Hyundai
    Veloster
    30,711 34,872
    Volkswagen
    Golf
    30,971 40,885
    Toyota
    Yaris
    21,342 30,590
    Mazda 2 11,757 19,315
    Chevrolet Spark 34,130 12,385
    Scion Tc 19,094 22,666
    Scion iQ 4,046 8,879
    Smart ForTwo 9,264 10,009


    Even in 2014 people were non-stop trash talking but look at the sales below:


    Fiat 500 2014 Sales - 33,708
    VW Golf 2014 Sales -- 33,675
    MINI Cooper 2014 Sales -- 31385
    VW Beetle 2014 Sales -- 29,182
    Hyundai Veloster 2014 Sales -- 27,598
    Scion Tc 2014 Sales -- 17,947
    Mitsubishi Mirage 2014 Sales -- 16,708
    Toyota Yaris 2014 Sales -- 13,724
    Smart Fortwo 2014 Sales -- 10,453
    Smart iQ 2014 Sales -- 2,040


    Six years later and without a refresh it stills outsells the Yaris.

    Fiat never gets a break.
    Last edited by Fiat500USA; 01-05-2017 at 05:46 PM. Reason: fixed last paragraph
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    Quote Originally Posted by Fiat500USA View Post
    Six years later and without a refresh it stills outsells the Yaris.

    Fiat never gets a break.
    Isn't that one of the reasons it's so popular in Europe is because it hasn't had a refresh? They prefer the style and charm, with minor tweaks here and there.

    You're last sentence...very true. No matter what...people want to find fault..no matter how minor. Especially those that obviously bought the wrong car for them...and blame Fiat and everything else for it...not the fact that the majority of those things they didn't like ("cheap" interior plastics, uncomfortable seating, dash/buttons lay outs, 6 year old design platform when it arrived to the states....etc) were all there when they went and looked at a Fiat, sat in it, test drove, at the studio, but bought it anyways instead of the much superior <Honda>.


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