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2016 February Fiat sales numbers
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Thread: 2016 February Fiat sales numbers

  1. #1
    smark's Avatar
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    2016 February Fiat sales numbers

    Fiat brand sales numbers increased buy 399 units from Janurary 2016. YTD January 2,594. To February 2,993 units, in NA.

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    that is the lowest total for February (in the USA) since Fiat came back to the U.S.. More concerning, Fiat is down almost 1000 units from the first 2 months of 2015, a year which had the lowest sales total since the partial sales year of 2011. its early, though, and I'm seeing more and more 500X ads. that's the car that's in a hot segment now, so maybe it will have a break through year.

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    Fiat 500 Sales for February 2016

    Fiat500USA.com Has Just Posted the Following:

    February sales of the Fiat 500X crossover were up 52 percent compared to last month, helping offset slowing sales of 500 hatchback/Cabrio and 500L models. Overall Fiat brand sales for February 2016 totaled 2,993, down 9% compared to the 3,289 cars sold during February of last year.



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    Would like to add that Fiat outsold Mini last month and Mibi had a much harsher drop in sales. Obviously people are gravitating towards bigger cars with gas prices so low.

    I find it ironic that no one cares to criticize or point out minis sales but yet Fiat is somehow a failure
    Current: 12' Sport
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    Quote Originally Posted by eurodave164 View Post
    Would like to add that Fiat outsold Mini last month and Mibi had a much harsher drop in sales. Obviously people are gravitating towards bigger cars with gas prices so low.

    I find it ironic that no one cares to criticize or point out minis sales but yet Fiat is somehow a failure

    This seems to always be the case. British sports cars from the 60 and 70s always got a pass, yet most, if not all were antiquated and really rough compared to cars like the Spider or X1/9. They also had all the typical problems that European cars had back then, but people dismiss that and all you hear is how great they were. Some things never change...
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    Quote Originally Posted by eurodave164 View Post
    Would like to add that Fiat outsold Mini last month and Mibi had a much harsher drop in sales. Obviously people are gravitating towards bigger cars with gas prices so low.

    I find it ironic that no one cares to criticize or point out minis sales but yet Fiat is somehow a failure
    Some just have a negative view no matter what...even those that claim they love their Fiat and is so much fun...yet when they go into details about it...it's always what's wrong with it...and they have such huge egos...their "opinion" is the only one that matters...and everyone else is an idiot. When I read a review from the so called "experts"...I get a sense they all ready have it in their mind what's good and what's bad. People have different needs, tastes, and comfort levels. What works for one, may not work for another. Reviewers seem to actually be excited about the Spyder Abarth at the Geneva auto show (heck....my wife and I are drooling), but I'll hold off on final judgement on if we're going to get one until I see it in person...sit in it to see if we're comfortable, drive it to see if I like it....see if it will work for us (ground clearance is a biggie with us, some of the places we've explored were on some back roads that were fairly rutted that I think if our Abarth was lowered...we wouldn't have made it). When gas prices drop...people gravitate to trucks/suv's...but when it starts pushing $4/gallon...they seem to always show on the local news the guy with a Hummer at the gas pump complaining on how much it costs to fill it up. Noticed yesterday that it seems gas is creeping back up...we'll see where this goes.


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    Quote Originally Posted by eurodave164 View Post
    Would like to add that Fiat outsold Mini last month and Mibi had a much harsher drop in sales. Obviously people are gravitating towards bigger cars with gas prices so low.

    I find it ironic that no one cares to criticize or point out minis sales but yet Fiat is somehow a failure
    mini sales have been discussed tons of times. I doubt mini will be too healthy selling 3,000 cars per month.

    however, as has also been discussed, mini sells their cars with a very different pricing strategy...ie minimal discounting...and that's bound to make a difference in the bottom line per car.

    I still think there are enough people interested in really fuel efficient cars. compact cars are selling pretty well still. not everyone thinks gas prices will stay this low. my personal opinion is fiat would be better served not having their most fuel efficient mini car, in automatic form, rated at 27/34 mpg's. people will gravitate toward the cars with really stellar numbers on the window sticker when prices start to go up.

    can people have a fun, affordable car that looks fun and has a window sticker of (just guessing here with for example, the twin air) 40/50? yes, and I think fiat makes such a car. then they's be selling something no one else can really offer.

    maybe not necessary. FCA is selling the heck out of Rams and Jeeps. lets get these little cars in front of all those consumers.
    Last edited by panther76; 03-03-2016 at 09:13 AM.

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    Quote Originally Posted by panther76 View Post
    mini sales have been discussed tons of times. I doubt mini will be too healthy selling 3,000 cars per month.

    however, as has also been discussed, mini sells their cars with a very different pricing strategy...ie minimal discounting...and that's bound to make a difference in the bottom line per car.

    I still think there are enough people interested in really fuel efficient cars. compact cars are selling pretty well still. not everyone thinks gas prices will stay this low. my personal opinion is fiat would be better served not having their most fuel efficient mini car, in automatic form, rated at 27/34 mpg's. people will gravitate toward the cars with really stellar numbers on the window sticker when prices start to go up.

    can people have a fun, affordable car that looks fun and has a window sticker of (just guessing here with for example, the twin air) 40/50? yes, and I think fiat makes such a car. then they's be selling something no one else can really offer.

    The no discounting is a myth. BMW Canada and BMW USA are notorious for selling their cars at close to cost in order to meat lofty sales targets. The dealer wants those month end bonuses! Any car is negotiable at the end of the month and Mini is no exception to the rule. Their corporate discounts may be less visible than FCA, but they have other ways of getting good deals, ie: loaner programs. BMW is actually the most aggressive of the three when it comes to loaners and dumping cars at cost. Dealers that hit their monthly targets can receive 1000$ per car as bonus, so multiply that number for a large BMW-MINI dealer, and you have some intense bonuses!I worked for 3 years in auto sales and saw this first hand. FCA is also part of that strategy. The big BMW dealer in our area, one of the largest in the country, will sometimes receive 150,000-200,000$ in bonuses at the end of the month!

    Also ironically, in the Italian stars at the Geneva auto show, including Maserati, Ferrari, Alfa and Fiat received almost no coverage.......go figure. I was doing my routine online research at all the major British car magazines and the amount of press the Jag's and Aston got was astounding, yet not surprising.

    It's ok England, we all know Italians make the better cars
    Last edited by eurodave164; 03-03-2016 at 09:16 AM.
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    Quote Originally Posted by eurodave164 View Post
    The no discounting is a myth. BMW Canada and BMW USA are notorious for selling their cars at close to cost
    minimal discounting, not none. we can look at truecar pricing and see actual price paid on mini models in almost any region well in the middle of invoice and msrp. we can also see average price paid on 500's below invoice in almost any region, and often $4k-$6K+ below msrp.

    a thousand or even two, id call that minimal on a $20k+ car.


    discounting a car here and there at the end of a month and regularly selling everything on a lot way below invoice, month after month, from beginning to the end of each month, are two different things entirely.

    I don't know if fiat is making enough money selling their cars in that fashion. I'm skeptical.
    Last edited by panther76; 03-03-2016 at 10:05 AM.

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    Member eurodave164's Avatar
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    Quote Originally Posted by panther76 View Post
    minimal discounting, not none. we can look at truecar pricing and see actual price paid on mini models in almost any region well in the middle of invoice and msrp. we can also see average price paid on 500's below invoice in almost any region, and often $4k-$6K+ below msrp.

    a thousand or even two, id call that minimal on a $20k+ car.


    discounting a car here and there at the end of a month and regularly selling everything on a lot way below invoice, month after month, from beginning to the end of each month, are two different things entirely.

    I don't know if fiat is making enough money selling their cars in that fashion. I'm skeptical.
    were not talking discounting a little here and there, or adding winter carpets to make the sale lol.......these premium brands are often selling cars at cost or cost + 500$.

    Don't believe everything you read on the net........BMW-Mini have been dumping cars at cost for a while now in order to maintain their targets, it's a well known fact. While they may not have the upfront discounting, they use loaner programs to substitute that. Higher end Mini's and BM's are being discounted 3-4k in some cases, while the dealer works with volume, back end financing and options to recoup profit. I've seen basic 3 series with 4-6k$ discounts in order to get magic lease numbers.

    This is how we were able to purchase a "new" Demo 500L leftover, technically it was punched as a loaner so the dealer could get month end bonuses in cash.

    FCA discounting and agressive pricing is typical of all American brands, the most conservative being Toyota and Honda due to their strong brand equity.
    Last edited by eurodave164; 03-03-2016 at 10:43 AM.
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