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Fiat dealers to have a chance at 4C (article) - Page 2
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Thread: Fiat dealers to have a chance at 4C (article)

  1. #11
    Robert Nixon's Avatar
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    Yes, it's a car for enthusiasts that can afford a $54,000 fun car. With only about 4,000 or whatever being made a year for the world, just a portion will come to the US, so that still leaves plenty of millionaires that need the latest newest toy.

    While 50K is more than I'm spending on a car, there are probably plenty of $50K pickup trucks too.

    Last year in the US the average new car sale price was over $30,000.

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    Quote Originally Posted by Robert Nixon View Post
    Yes, it's a car for enthusiasts that can afford a $54,000 fun car. With only about 4,000 or whatever being made a year for the world, just a portion will come to the US, so that still leaves plenty of millionaires that need the latest newest toy.

    While 50K is more than I'm spending on a car, there are probably plenty of $50K pickup trucks too.

    Last year in the US the average new car sale price was over $30,000.
    I never really care to pay attention to these numbers. $54,000 is probably the base model cost, not considering delivery and dealership fees, optionals and accessories, taxes, and financing. With all that out of the way, I wouldn't be surprised seeing that number jump into the $70,000+ range, keys in hand (Especially in Canada, where the average price of any car is higher than the U.S. counterpart anyhow). God bless those of you that can reasonably consider such an expense, but thinking of a $750-$1000/month car payment or full purchase of that amount makes me choke!
    Last edited by ScorpionSkins.com; 11-05-2013 at 06:40 PM. Reason: Oops, forgot to mention taxes...
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    Lifetime Member Lifetime Member Abarth619's Avatar
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    Quote Originally Posted by ScorpionSkins.com View Post
    I never really care to pay attention to these numbers. $54,000 is probably the base model cost, not considering delivery and dealership fees, optionals and accessories, and financing. With all that out of the way, I wouldn't be surprised seeing that number jump into the $70,000+ range, keys in hand (Especially in Canada, where the average price of any car is higher than the U.S. counterpart anyhow). God bless those of you that can reasonably consider such an expense, but thinking of a $750-$1000/month car payment or full purchase of that amount makes me choke!
    Yeah if I were spending 70K on a car, I can get 3 times the car from another brand or on the used market. It's a nice car don't get me wrong, but I'm just not seeing 70K keys in hand nice.

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    Most of these cars will be bought up by those who buy Ferraris or Maseratis. This kind of money for a car like this not a problem. Remember Fiat sells the Tributo Abarth cars for double what a normal Abarth costs and they sell out. This is an exclusive, arguably exotic and handbuilt car made in the Maserati factory. Talk of practicality or traditional values do not apply.
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    Quote Originally Posted by Abarth619 View Post
    Yeah if I were spending 70K on a car, I can get 3 times the car from another brand or on the used market. It's a nice car don't get me wrong, but I'm just not seeing 70K keys in hand nice.
    This car has not been designed to make money. It is called a loss leader. Who buys it, whether it is a good price and from which dealership is unimportant. The purpose of the 4C is to set the tone of the forthcoming Alfa brand in the US and abroad.

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    Lifetime Member Lifetime Member Abarth619's Avatar
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    Quote Originally Posted by Me rod View Post
    This car has not been designed to make money. It is called a loss leader. Who buys it, whether it is a good price and from which dealership is unimportant. The purpose of the 4C is to set the tone of the forthcoming Alfa brand in the US and abroad.
    I know why their building it and I know it's not to make money. It helps brings excitement to the brand and I'm glad their building it. Almost every car company builds one at some point and I think it'll effectively build excitement for the relaunch of Alfa.

    I was just expressing my opinion about what I think about the car and what you're getting for your money. I just think it's a bit overpriced for its performance class. It's a great car don't get me wrong and maybe I should reserve my judgements until it releases.
    Last edited by Abarth619; 11-06-2013 at 12:38 AM.

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    Chief Car Looker Upperer Lifetime Member Andree's Avatar
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    Quote Originally Posted by Abarth619 View Post
    I know why their building it and I know it's not to make money. It helps brings excitement to the brand and I'm glad their building it. Almost every car company builds one at some point and I think it'll effectively build excitement for the relaunch of Alfa.

    I was just expressing my opinion about what I think about the car and what you're getting for your money. I just think it's a bit overpriced for its performance class. It's a great car don't get me wrong and maybe I should reserve my judgements until it releases.
    I don't reserve judgments, although I've stopped myself from blurting out a few things on the 4C. But I won't hold back now...It's a stupid car to use "reintroduce Alfa" to the US. And all my thoughts on it come from my logical practicality standpoint, which means that everything I think about it as being negative is a positive to many enthusiasts. LOL!

    I'd bring the MiTo (as I posted just now) and the 4C at the same time. 4C at Maserati and Fiat, with the MiTo and other forthcoming Alfas at Fiat.

    Does Alfa REALLY want their introduction back in the US to consist of a high performance, high priced, high markup, hard-to-find, uncomfortable, impractical vehicle? It will set the tone for forthcoming vehicles. "Oh, Alfas, those are expensive and uncomfortable". Or "Oh, Alfas, aren't those only at Maserati dealerships?".

    It's excitement for auto reviewers and well-to-do folks, to be sure. But it's that first impression that will set the tone on the general public opinion for all Alfas. Once the price is known, people won't be too eager to investigate other Alfas.

    If I was running the show, I'd want all kinds of people coming into the Fiat dealerships to check out both Alfas and Fiats. I'd want some comfortable cars, affordable, etc. The 4C is rather awkward to place with Fiats or with Maseratis.

    And there won't be that many, so it's to add an Alfa designation to any Fiat stores, with only the one expensive car available in the US. It would be like going into Fiat when they first started and finding no 500s at all. How can you sell something that isn't there and isn't coming in, because it was a limited run?

    Bring the MiTo, in all it's offerings including if possible the diesel and the twin-air. Put up that Alfa sign alongside the Fiat sign at the studios. And offer up the 4C, it'll look pretty on the showroom floor.

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    Chief Car Looker Upperer Lifetime Member Andree's Avatar
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    Quote Originally Posted by Me rod View Post
    This car has not been designed to make money. It is called a loss leader. Who buys it, whether it is a good price and from which dealership is unimportant. The purpose of the 4C is to set the tone of the forthcoming Alfa brand in the US and abroad.

    And that is my biggest complaint, it's setting the tone in a way to discourage the general public. Not a good sales idea, if the purpose is to sell many Alfas in the future.

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    P.S. By all means, feel free (anyone!) to write out their point of view. I only have my own thoughts/ideas, and general perspective.

    The only way I learn what other people think is by:
    a. digging through their trash
    b. gazing into a crystal ball
    c. rereading many outdated textbooks
    d. looking over their shoulder to view their laptop screen
    e. having them actually type out their own perspective/opinions right here

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    Senior Member ScorpionSkins.com's Avatar
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    Quote Originally Posted by Andree View Post
    I don't reserve judgments, although I've stopped myself from blurting out a few things on the 4C. But I won't hold back now...It's a stupid car to use "reintroduce Alfa" to the US. And all my thoughts on it come from my logical practicality standpoint, which means that everything I think about it as being negative is a positive to many enthusiasts. LOL!

    I'd bring the MiTo (as I posted just now) and the 4C at the same time. 4C at Maserati and Fiat, with the MiTo and other forthcoming Alfas at Fiat.

    Does Alfa REALLY want their introduction back in the US to consist of a high performance, high priced, high markup, hard-to-find, uncomfortable, impractical vehicle? It will set the tone for forthcoming vehicles. "Oh, Alfas, those are expensive and uncomfortable". Or "Oh, Alfas, aren't those only at Maserati dealerships?".

    It's excitement for auto reviewers and well-to-do folks, to be sure. But it's that first impression that will set the tone on the general public opinion for all Alfas. Once the price is known, people won't be too eager to investigate other Alfas.

    If I was running the show, I'd want all kinds of people coming into the Fiat dealerships to check out both Alfas and Fiats. I'd want some comfortable cars, affordable, etc. The 4C is rather awkward to place with Fiats or with Maseratis.

    And there won't be that many, so it's to add an Alfa designation to any Fiat stores, with only the one expensive car available in the US. It would be like going into Fiat when they first started and finding no 500s at all. How can you sell something that isn't there and isn't coming in, because it was a limited run?

    Bring the MiTo, in all it's offerings including if possible the diesel and the twin-air. Put up that Alfa sign alongside the Fiat sign at the studios. And offer up the 4C, it'll look pretty on the showroom floor.
    As I stated earlier, a $50000+ vehicle purchase isn't a reasonable purchase choice for the majority of us. They don't care to satisfy this fact with this vehicle, they only aim to create the desirability factor. This will eventually pull in both those people who can afford a vehicle with that price tag, as well as those who would like a more affordable vehicle of the same make in appreciation of the perceived engineering, build quality, performance, status, etc.
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