Let's not forget that this is also the first years run of the car. I remember when the Dodge Challenger was first reintroduced with a 5000 car 'limited run' in 2008. I wanted one soooo bad. Unfortunately, they were in short supply and dealers were price gouging the hell out of them. Hell, they tried to do the same thing with the Abarth to some extent.
Boy am I glad I waited because the rich suckers who bought it at a ridiculous premium in 08 got hosed when production was ramped up in 09. I ended up getting a used one with 7K on it for a fraction of the price in 2009. Thank you foolish rich people for paying too much and taking that huge a** 1st owner deprecation hit for me.