View Full Version : Prima Email - Price and Specs

11-17-2010, 09:42 PM
Just got my email... price and specs:


11-17-2010, 09:46 PM
I have no idea how I feel about this!!

11-17-2010, 09:51 PM
You guys beat me to it! LOL

I'm checking it out, too, on the configurator when I get a moment (in a couple of days!).

11-17-2010, 10:28 PM
I've been doing just that for the last few minutes!

Here's what I've come up with so far...

Unique Prima Options:

Custom grey and black cloth seats with accent stitching
Unique 16" Aluminum Wheels w/ black pockets
Prima Badge
Graphite Instrument Panel
Number Badge on instrument Panel
Black Roof and Mirrors
Body Stripe w/ 500

Sport Options (options added to the sport model):

Automatic Temp Control

Price $19,500
Comparable Sport (w/ safety & convenience / safety & sound packages and
stripe) $18,899*

*Note that price does not include destination charge.

Now, these are a few things to keep in mind about the sport:

It comes with Grey/Black cloth seats, with the option of of Brown/Black.
From the available pictures, it seems like the Sport wheels are similar to
the Prima w/o the "black pockets"
Sport has "Ambient Light" plus other options.
Sport comes in all available colors, and has a matching dash.

I'm sure there are more than a few things I missed, but the bottom line
seems to be that the basic price difference of $600 is essentially meant to
cover the unique custom features belonging to the Prima Edizione Models, as
well as delivery charge. Also, it's important to note that the set price is
the same as the base "Lounge" model. Why? Maybe because the Prima is a
luxury sport model.

Now, some extra thoughts:

I'm a big fan of the matching dash/body color, and will probably need some
time to come around to the "graphite" version.
Not really crazy about the stripe, which cuts $400 from the price tag. Same
can be said for Sirius ($350).
Some of the alternate colors are quite stunning, and might be worth a second

Nevertheless, I love the idea of having one of the first 500. I have
actually become quite attached to this, and if the car is worth it, I'm
pretty sure $19,500 won't seem that extreme, considering that a similarly
loaded MINI goes upwards of $27,000.

11-17-2010, 10:56 PM
Two words: heated seats!!

I think I'll pass on the prima and - sigh - wait...

"Patience grasshopper..."

11-17-2010, 11:59 PM
Awesome... that's the type of analysis I was trying to do sam500! Especially regarding the unique features. One thing that bugs me a bit is we get stuck with the 5 speed while the Lounge gets the 6 speed. I would prefer the 6 speed, but not a show stopper for me. I'm comfortable overall with the price as well.

I'm looking forward to what they mean when they say "how we will be introduced to our cars" and "how they plan to deliver our vehicles". Makes me think that something special is planned! I just hope my local dealer is in a position to make this happen. They seem pretty clueless up to now (I know more then they do).

11-18-2010, 12:03 AM
"Graphite Instrument Panel Bezel"
What does that mean? The entire dash part that is normally body color??
Hmmm..I'd prefer body color dash.
Have to see that.

No leather, no heated seats. hmmm
Ok, guess I can live with that.

Gloss black roof...That I like

Side stripes. Hmmm to that one too..not sure.

<b>Now, big question about color for "Rosso" buyers.

There are TWO rossos for the 500.
"Rosso" and "Rosso Brilliante"</b>
Do we get to choose? Do they choose for us, and if so which?

Anyone know?

11-18-2010, 12:14 AM
Vlad, keep in mind that the 6 speed that is offered in the Lounge version is for an automatic transmission, while the Prima Edizione only comes in manual. I heard a while back that FIAT might change the the 6-speed manual from the European 1.4L 500, to a 5-speed for the US market, though I really have no idea why.

I think that there is quite a bit of mystery surrounding the P.E 500s, which hopefully is pleasantly intentional.

11-18-2010, 12:17 AM
Well I wasn't thrilled either. Actually according to my calculations the price difference is more like $ 1650. I had to add to the 19,500 of the PE the cost of the two options: $ 900 total. That is 20,400 for the PE and the most similarily equipped Sport came to 18,750 in the configurator. Sure there is the Auto a/c included but that's about it. The differences and possible benefits were liste accurately a few posts before.
I miss too miss the heated seat. ambient light etc. options and would not want the body stripe.
The seats seem to be the same in both the PE and the Sport.
I wonder if the extra price and the options restriction is worth the Prima Edizione...
What is the autonet option?
Also, 5 speed and 6 speed can't be compared ( Lounge ), one is manual and the other is auto.

11-18-2010, 12:31 AM
"Now, big question about color for "Rosso" buyers.

There are TWO rossos for the 500.
"Rosso" and "Rosso Brilliante"
Do we get to choose? Do they choose for us, and if so which? " - It'll be Rosso, not Rosso Brilliante. - I'm pretty sure about that.
I don't like the graphite instr. panel. - red would have been great for the Rosso.
Why are the PE owners "punished"?

11-18-2010, 12:32 AM
Minuszka, I don't really know how you got to those numbers. If you add the same $900 in options to the Sport and include all the things the PE has, it is something close to $20,299. However, it is much more likely that you'll be able to customize a Sport to your taste, leaving a lot of the things you don't want out, making it substantially more affordable.

Also, I do want to point out: the $500 deposit is fully refundable. No one is being punished. To the contrary, I'm pretty sure they were trying to give the first 500 something more unique. If you don't like the Prima Edizione, you don't have to buy it. Get whichever FIAT makes you happy.

11-18-2010, 01:00 AM
" and include all the things the PE has " - I wasn't able to add much to the Sport, other than the already mentioned $ 900 and the convenience package. There aren't any options left to add to the Sport in the configurator. So, my total was 18,750 vs 20,400.
How can you " include all the things the PE has"?
I agree, if we decline the PE, we have more options, more choices. That's disappointing.
What is "more unique" for the first 500?

11-18-2010, 03:16 AM

The Prima Edizione Includes SIRIUS Satelite Radio and Alarm ($350 package). It includes Auto Temperature Control ($650 Package). It includes black racing stripes ($399). Add the $850 for the sunroof and $50 for the heater with a base price of $17,500 and $2,299 in options = 19,799.

I obviously did not include ALL the options that the Prima Edizione has (or all the options you can add to the 500 Sport, you can get the car to a bit over $23K) but instead attempted to find their equivalents using the online configurator.

It is difficult to account for the actual cost of all the customized elements that FIAT is adding to the Prima Edizione, since they are unique to the 500 "first edition" cars, including a graphite dash, customized seats, wheels, numbered badges, roof, and mirrors, etc.

Whether or not you like the features added to the 500 PE, is entirely up to you. You are allowed to be as disappointed as you want. However, I do believe that these Prima Edizione cars are are different, and special in their own way.

Now, I have not made up my mind about the car. I just want to try (to the best of my ability) to contribute to this discussion, in case the information can be helpful to anyone else.

11-18-2010, 10:06 AM
Checking around the different boards, I see several comments and questions, including my own:

Graphite Dash? What does that mean? No body color dash like all the rest? Is that a good thing?

What color is the red? There are two shown on the website.

What color is the white? There are two shown on the website.

No Leather?

No heated seats?

No Six Speed Manual?

Still, 19,500 is not a bad price. Need more info, but if it is Rosso (not Rosso Brilliante) I'm sticking with it.

Laura Soave will be on Twitter at 9am PST 12 noon ET to answer questions!

Mike S
11-18-2010, 10:53 AM
How can we find her on Twitter?


11-18-2010, 10:57 AM
I don't so Twitter so I don't know! <smiley image='anim_confused.gif'/>

11-18-2010, 10:57 AM
I don't so Twitter do I don't know! <smiley image='anim_confused.gif'/>

11-18-2010, 11:26 AM
Right now I'm pretty torn...about 50/50 on getting the Prima or changing to a Lounge that I can configure just like I want.

I really like the Prima...I like the fact that it is a 500 :), that I can get it sooner than waiting on the Lounge and that it will be unique...And I do like many of the features.

I don't like that I can't get the glass roof. If it had the glass roof I would get it for sure. Now I can get the sunroof, but A) have to pay for it B) I don't like sunroofs...a roof should be simple...sunroofs add complexity.

The only other thing I might like more in the lounge is the white upper insides...The 500 is a small car...all the black makes it seem even more confined...the white upper insides and the glass roof (i think) should make the Lounge seem bigger inside.

Waiting to see more images of the Prima (especially the insides) before deciding. I think the Prima will still have the outside color on the dash...the graphite instrument panel BEZEL...Bezel being the key word...there will be extra stuff around the dash, but I imagine the color matching panel will be like in the other 500s


11-18-2010, 11:29 AM
The Lounge does give you more options, except, the transmission..automatic only! If you are OK with that then yes, go for it.

If I were not getting the Prima I'd wait for the convertible.

11-18-2010, 11:29 AM
well that and the stripe...now I don't hate the stripe and wouldn't remove it if I get my Prima...but I think Fiat missed a great chance to have a unique door panel stripe like on the Abarth that said Prima....would look great and would highlight the Prima and add to the uniqueness of it. After all people getting the Prima kinda want to show that off.


11-18-2010, 11:31 AM
Yes, I agree. No doubt, the Prima is a mixed bag!

11-18-2010, 11:34 AM
.<quote author="sjmst">
The Lounge does give you more options, except, the transmission..automatic only! If you are OK with that then yes, go for it.

If I were not getting the Prima I'd wait for the convertible.

Yeah, actually at 49 years old I'm fine with either the stick or the manual. If the manual was a 6 speed I would probably care a bit more, but I'm not buying the 500 to go racing around town...just commuting...so for me a 6 speed auto or 5 speed manual is basically a push.

I think the auto will still be fun to drive.

eh, waiting for more images and info. Since I only plan to keep this 500 for a couple of years (want the EV badly) getting the Prima makes some sense...I would likely get it a couple of months sooner than if I order a Lounge version.


ps...i would wait for the EV, but I've been waiting on EVs for years and years...I think they really are coming in 2012...but I have learned that delays are almost inevitable.

11-18-2010, 11:45 AM
I do think the 6 speed auto will be fun. I have driven the 5 speed 500, and that's the one for me. But if they bring out 4 doors or wagons, I would get one in auto for my wife! I'm about your age, and I have learned to avoid settling if at all possible. Get what you want. The lounge def gives you more options.

11-18-2010, 04:21 PM
I put all the features and options for all the Fiat 500 versions into an Excel document and my anlysis shows the Prima Edizone costs $1,000 more than the Sport version configured to match the Prima Edizone with the following exceptions.
I left out the stripe as I have my own vinyl guy.
The similarly configured Sport had to come with heated seats where the PE does not.
The Prima Edizone had special wheels (look the same to me), Prima Edizone badge, gloss black roof and mirrors, vinyl body stripe, graphite instrument bezel, Prima Edizone floor mats, and, of course, the number.

Questions remain in my analysis: steering wheel audio controls and spare tire.

For me as number 30, I'm surprised the Prima Edizone package is so unappealing in terms of options to price (aka value). The no leather is a deal breaker as I have black lounge leather in my MINI and feel very strongly that such a luxurious seating surface is critical to avoiding the cheap, small car sensation. Otherwise I'm just as good to go get a Nissan cube or whatever those 2nd class cars are.

I think the lack of leather seats, exclusion of heated seats, and prevention of the ability to buy other options (ambient light, automatic rear view mirror) all balanced with the price point are going to leave me in my MINI. Fiat's aim at the luxury small car market seems to be a bit low on the luxury point for my tastes.

11-18-2010, 04:23 PM
Oh, I was already swallowing my pride a bit to jump down from a 6-speed to a 5-speed and from a turbo to naturally aspirated.

11-18-2010, 05:01 PM
From calling the Fiat 888 number today, I understand that the dash of the PE will be body color and the "graphite Instrument Panel Bezel" doesn't mean that the instrument panel is graphite, just some extra "bezel" decoration. That's good news.
She also told me that one will be able to order the PE without the "Black Body Stripe" - that is good to know if we have some influence on the final look of the PE.
She said that in about 3 weeks the dealers will contact the PE owners to go through the ordering options and details.
I hope this helps...

11-18-2010, 05:05 PM
Thank you for calling! This is all extremely helpful, and should clear up a couple of important questions!

11-18-2010, 05:11 PM
<quote author="sam500">
Thank you for calling! This is all extremely helpful, and should clear up a couple of important questions!
That's fanatstic, thanks!

11-18-2010, 06:51 PM
I understand your point that the Prima Edizione doesn't quite meet your "luxury needs", but you can't say that what Fiat offers isn't luxurious enough if you aren't considering everything Fiat offers. You will be able to get fine leather and heated seats in the Fiat 500, just not with this particular special edition.

Minuszka: Thanks so much for calling! I'm quite relieved to hear that we still get the body-coloured dash insert. It's one of my favourite things about the interior.

11-18-2010, 07:06 PM
<quote author="jmbd7h3">
Oh, I was already swallowing my pride a bit to jump down from a 6-speed to a 5-speed and from a turbo to naturally aspirated.

ah, sounds like you should wait for the Abarth...much more in line with the Mini S. Should be a fun car. I know a lot of people waiting to get the Abarth 500.


11-18-2010, 09:58 PM
I'm trying so hard to like what I'm seeing on the PE. Thus far, I'm having trouble.

Leather. This is VERY important to me, the omission of heated seats is less crucial.
Regarding the seats, I'm very confused by the options. In the pictures here and in the gallery on Autoblog, there are seats shown in brown that appear to be either leather or vinyl. No one else seems to have noticed this but me, but there was a pre-production car at the LA show with Sport body and seats that weren't cloth but had the same style as the cloth options found under the configurator. I'm VERY confused about this, as I'll probably cancel my order if I can't get those seats.

The engine being relatively weak matters less to me, but may get great MPGs to offset that.
I really don't think I'll get the stripe.
Should have been a 6-speed manual.
I'm not a fan of the 100-or-so pounds this car is heavier (2350) than the Euro version, especially when we were promised a strong And lighter chassis.
I'm really hoping the suspension is still Euro-tuned, and fat American tuned.

Despite all that, I'll end up with a 500; it's up to them whether it's sooner rather than later.

11-19-2010, 03:54 AM
I'm going through a ton of material on the US car and will begin posting some info on it as soon as I get some more answers from Fiat.

BUT, let me say, from what I've learned, the US car IS DEFINITELY upgraded. I personally wouldn't trade it for the Euro car, no way.


11-19-2010, 10:18 AM
There is no car Fiat, or any carmaker, can introduce that will meet with 100% approval. Still, I don't think I am going too far out on a limb to say this car will be a hit