View Full Version : 500x at Paris Show (article)

10-01-2014, 11:16 AM
Bigger Car, Bigger Stakes As Fiat Unveils 500X At Paris Show

“The 500X is a potential main car,” Francois argued. “This is finally a Fiat that can be mainstream, with the roominess and space and powerful engine that is required. We just have to do this without losing the fun and the edge of Fiat. We can’t switch off the fun and sexy persona and go super-mainstream or boring.

“That’s the mission. We don’t want Fiat to lose its edge.”

More on Forbes: http://www.forbes.com/sites/dalebuss/2014/09/30/bigger-car-bigger-stakes-as-fiat-unveils-500x-at-paris-show/