PDA

View Full Version : Abarth Store Japan - Amazing



Wiseguy
08-06-2013, 03:37 PM
I'm not sure if you guys have seen this yet.
It is fascinating to see how Japanese are so much ahead of us.

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/1.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/2.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/3.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/4.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/5.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/12.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/13.jpg

MrFiat
08-06-2013, 05:32 PM
I'm not sure if you guys have seen this yet.
It is fascinating to see how Japanese are so much ahead of us.

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/2.jpg

http://scorpion.abarth.jp/wp/wp-content/uploads/2013/08/3.jpg



And evidently they are much better at marketing than our studios are. The old Abarths are the cornerstone upon which the current generation is built. Lots of racing history there. I've offered to let them display mine at both regional studios but there doesn't seem to be any interest from either of them in doing so. Seems to me to be such a wasted opportunity. but that's just my admittedly biased opinion.

djhace
08-06-2013, 05:37 PM
ha. the whole building is aaaaaaahbart.

Wiseguy
08-06-2013, 08:31 PM
I kinda hate to admit that automotive culture in Japan is far more superior that us. lol
It's amazing to see how all these old classic cars come out and play together.

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-46.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-45.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-37.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-10.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-16.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-18.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-48.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-47.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-44.jpg

Tweak
08-06-2013, 08:40 PM
Very cool. Love to have the wall scorp and one of those chairs. :cool:

redred
08-06-2013, 09:59 PM
Fiat, like the rest of the automakers, are really missing out on some golden opportunities here in the US. It's a real shame they don't push the Abarth more here. Like so many of the other companies, the US versions of most cars are the stripped down ones, or we don't get them at all (Ford Focus RS anyone? Renault? Abarth Punto?)

Cool studio though!

Small&Wicked2013
08-06-2013, 10:05 PM
Fiat, like the rest of the automakers, are really missing out on some golden opportunities here in the US. It's a real shame they don't push the Abarth more here. Like so many of the other companies, the US versions of most cars are the stripped down ones, or we don't get them at all (Ford Focus RS anyone? Renault? Abarth Punto?)

Cool studio though!

+1

DIVSAbarth500
08-06-2013, 11:13 PM
I kinda hate to admit that automotive culture in Japan is far more superior that us. lol
It's amazing to see how all these old classic cars come out and play together.

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-46.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-45.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-37.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-10.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-16.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-18.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-48.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-47.jpg

http://cdn.speedhunters.com/wp-content/uploads/2013/05/Marronier-Run-CDE-44.jpg

There are more classic cars in the U.S., as well as classic car meets, than in Japan.


Fiat, like the rest of the automakers, are really missing out on some golden opportunities here in the US. It's a real shame they don't push the Abarth more here. Like so many of the other companies, the US versions of most cars are the stripped down ones, or we don't get them at all (Ford Focus RS anyone? Renault? Abarth Punto?)


You seem to be forgetting some vital points. First, the cost of the Ford Focus RS and other Euro hot hatches would be close to $35,000+. Unfortunately in America most people view hatchbacks as "cheap" cars while in Europe that is not the case, especially because gas is by the liter in europe and cars are taxed based on displacement. So a 35,000+ hatch (for instance a fully spec'd Mini) as a daily isn't considered crazy. Heck, I have seen Brabus Smart's in the VIP valet line behind Rollers and Lambos.

Second, most Americans can't drive stick. The Abarth is stick only; by enthusiasts, for enthusiasts. Which is exactly the way I like it.

Fiat500USA
08-06-2013, 11:25 PM
Some dealers get it and some don't. The sad thing is there haven't been any affordable hot European cars here for years (besides MINI), so the talk of all this heritage is wasted on a lot of people. Hopefully it will change and I have been encouraging the company to talk more about the hot Abarths from the past like the World Rally Championship cars, etc. By the way, the good thing is that we get the hottest version of the 500 Abarth, so that is a change.

a2cpc
08-07-2013, 07:38 AM
I would love to see the Punto Abarth here. The Fiat, because of its physical size I would guess, is a much better fit for Japan than here in the States. The people there are a small car culture.

Abarth619
08-30-2013, 05:44 PM
That store is amazing and really heads and tails above anything I've seen here. The dealer I bought my Abarth from had a couple of old Alfa's and a Ferrari in the showroom along with a classic 500. It was very cool, but that Abarth store in Japan is a very well designed dealership. Fiat dealers here could really take a lesson from the Japanese. Cool stuff man.