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View Full Version : Embargo on 500L nearing an end



Fiat Curious
06-13-2013, 03:03 PM
Journalists have assembled in Baltimore today to test-drive the new 500L.
http://twitter.com/eagletec9/status/345186123573764096
http://twitter.com/GrantWinter/status/345177924128894976

One mentions that details of the drives are still embargoed for now, but not for too much longer.
http://twitter.com/web2carz/status/345162779738656769

Almost there . . .

Tweak
06-13-2013, 03:19 PM
Welcome to the forum. You seem to have a particular interest in the 500L, is this a vehicle you plan to purchase perhaps?

abarth&911
06-13-2013, 03:56 PM
Just walk by the dealer at lunch time and they had one on the lot, white with a black top.

Fiat Curious
06-13-2013, 04:03 PM
The 500L intrigues me. I'm looking forward to test-driving one soon and learning more specifics once the embargo is lifted. From what I've read so far, it seems like a great upgrade from my Honda Fit. Can't wait to drive one.

Fiat500USA
06-13-2013, 04:44 PM
Just a heads up. I'll be spending some time with the 500L team so if you have some questions, please let me know. Post them in the "Questions for the 500L Team (http://www.fiat500usaforum.com/showthread.php?8093-Questions-for-the-500L-Team)" thread. Also, don't forget to check out the 500L archives on Fiat500USA.com (http://www.fiat500usa.com/search/label/Fiat%20500L). There is a lot of info and images there. Thanks!

Andree
06-13-2013, 11:23 PM
Yay! I received the 500e and 500L info letters from Fiat the other day, here is text:

Dear Andree,
A FIAT® 500 that seats five comfortably? Yes, that's possible. Added cargo room to take more with you? That's possible too. More ways to enjoy fun along the way? Definitely possible. The new FIAT 500L offers the bold Italian style you'd expect in a FIAT 500, with more possibilities.
• Over 42 percent more interior space than the FIAT 500
• Spacious seating for five
• Nearly 360-degree panoramic views and a unique dual-pane sunroof
• Engaging driving dynamics for short and long road trips
• A 1.4L MultiAir® Turbo engine that delivers Best-in-Class 160 hp¹
• Uconnect® Bluetooth® Hands-Free Communication System with 5-inch or 6.5-inch touch screen and navigation


The 500L Trekking is the sporty version of 500L. It features an athletic two-tone interior, flared wheel arches, 17-inch wheels and sportier front and rear fascias.

zonker
06-13-2013, 11:39 PM
Embargo? What is that about? Are they pending some sort of EPA ruling? Or has Fiat found a glitch in the production?

Andree
06-14-2013, 12:39 AM
Embargo? What is that about? Are they pending some sort of EPA ruling? Or has Fiat found a glitch in the production?

They don't want press to release info until after Fiat does it's official announcement. But Fiat wants the publicity and reviews RIGHT AFTER they announce the mpg, etc.

Fiat Curious
06-14-2013, 12:41 AM
Embargo? What is that about? Are they pending some sort of EPA ruling? Or has Fiat found a glitch in the production?

Nothing unusual about it. Companies in various fields often allow critics to see and review a product in advance of its release so long as those critics agree not to reveal anything until after a certain date. For example, it's why you won't see any reviews of a particular movie until the day before its release. It's also why, for instance, all of the reviews of a new iPhone all hit the Internet at the same time the night before that new iPhone goes on sale. "Embargo" is just the term that's often used to describe this silence before a product is officially released and the reviews can be published. Fiat has apparently gathered several members of the media to come to Baltimore to drive the new 500L on the condition that they hold off on posting reviews until after some upcoming date. Should be soon, though.

Andree
06-14-2013, 12:50 AM
One of the links said the review would be posted on Sunday. So I'd guess Saturday or Sunday then for the release of other info.

Fiat500USA
06-14-2013, 01:55 AM
One of the links said the review would be posted on Sunday. So I'd guess Saturday or Sunday then for the release of other info.

All information from the event is not to be posted until after the specified date. It is a courtesy for all the other media folks that are on different schedules. It is a faux pas to release these details. Of course, I have been reporting on the 500L since 2011 ( Fiat models that may be coming to the US. (http://www.fiat500usa.com/2011/10/fiat-models-that-may-be-coming-to-us.html) ) so most of the info being given is already on my site! LOL

Andree
06-14-2013, 08:34 AM
All information from the event is not to be posted until after the specified date. It is a courtesy for all the other media folks that are on different schedules. It is a faux pas to release these details. Of course, I have been reporting on the 500L since 2011 ( Fiat models that may be coming to the US. (http://www.fiat500usa.com/2011/10/fiat-models-that-may-be-coming-to-us.html) ) so most of the info being given is already on my site! LOL

One reason I'm more into the pictures away from auto show is they show the colors of the car in natural lighting. When shopping for my 500, I spent months browsing photos on dealer sites, looking at paint colors/interiors in different lighting. This became all the more important due to the horrible color rendition in the configurator or small vehicle icons used by the dealerships. The colors weren't close to the actual color of the vehicle.

Auto shows have too many lights bouncing off the finish. And they have additional lighting inside, like fluorescent tubes. It's not "natural" lighting.

I like to see the colors in the sun, in shade, and when it's overcast. Seeing multiple images gives me the overall picture.

And it's the actual pictures of vehicles I could buy. Not pre-production models that I wouldn't be able to sit in.

I LIKED that picture of the early sketch of a possible 500L that looked like a van/bus. That would have been totally funky. I can see people strapping the surfboards on the vehicle and heading for a day at the coast.

And I also liked the idea of a stretched 500 with four doors, keeping the rest of the car in the same style. I like the idea of the car looking the same, whether it's a four door, a two door for four, or a two door for two.

For the 500L, I might have done it as a separate vehicle with spin offs of it. Notch front, van front, notch back, convertible (full).